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Current Informations of the promotion market.
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information for more than 30 countries in Europe.
We are the market leader in terms of communication strategy
on price and promotion mechanics.

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Current Informations of the promotion market.
Complete coverage - in real-time.
Realistic and user-friendly information services.

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Trade-Concentration in Europe

 

TOP 5 Accounts in FMCG per country Jan.-Sep. 2015 (Base: GrossAdvertisingValue)

Food-Trade Leaflets are intensively used in Europe

 

Usage of Food-Trade Leaflets for shopping per country

FOCUS is a market research company and European market leader in terms of communication strategy on price and promotion mechanics. More than 1.300 clients and 30.000 users from industry and trade are the best proof for our quality.

standardized information for industry and trade

Priceinformation

For your product categories you receive information of all price types (regular price, feature price, every day low price etc.). These audits are carried out according to your needs at any required frequency – from daily to annually. Price audits via online portals, on point-of-sale or in any advertisement are covered in this service. This service covers all relevant trade channels e.g. FMCG, DIY, Electro, Drug, Warehouses, C&C.

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Displays (Secondary placments)

These are special promotion acitvities, where the products get a secondary placement on POS during a defined period.

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Promotioninformation

This information includes all types of promotion (customer card, Take more, combi-pack, On-pack, etc.) for all your product categories and articles. Besides advertised promotions all promotion acitivties on POS can be covered too, depending on your requirements. This service covers all relevant trade channels e.g. FMCG, DIY, Electro, Drug, Warehouses, C&C.

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Special Discounts

To what extent the feature price is below the regular price.

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Usage of leaflets

This consumer survey are carried out every 2-3 years and is representative for the total population aged 15 years and older. The study delivers a precise information about usage of leaflets. Besides the penetration of leaflet usage, the intensity of usage is covered, too.

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Qualitative Pos-Criterias

This service covers criterias, which define a specific situation on POS. This can be a certain placement of your product in comparison to your main competitor .

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