Business Units

To optimise customer orientation and efficiency FOCUS is organised in the following business units:

Market & Consumer Research

In this business unit we offer standardised tools and ad hoc research in all relevant marketing research fields. Research data is being collected by personal, postal, telephone and web based interviews. In addition to the standardised tools SujetFOCUS and BrandFOCUS we carry out ad hoc studies in all relevant marketing and opinion research fields for our clients.

Media Research

FOCUS Media Research provides information regarding communication documentation and communication efficiency in the categories advertising, sponsoring, public relations and promotion.

The internationally standardised tools we offer are

ActionFOCUS
ADFOCUS
DirectMarketingFOCUS
ProspectControl
SponsorFOCUS
PublicRelationFOCUS

Price & P.O.S. Monitoring

PriceMonitor gives our customers the opportunity to look at prices and tariffs of products and services in full transparency. Trends, min-max price, dumping price list and price alerts are very efficient tools to optimise competition activities. Shelf price, promotion price and EDLP are collected precisely and reported properly to generate maximum benefit for our clients.

The internationally standardised tools we offer are

PriceMonitor
ActionFOCUS
ModellFeatureFOCUS
MicroMarketingFOCUS

IT Consulting & Solutions

In this business unit we provide customers with know-how we generated as output of intense research and long-term experience in consulting, coaching and coming up with solutions.

The internationally standardised tools we offer are

DataIntegrationEngine
DataQualityEngine
SystemPartnershipProgramm