Format of Leaflets

An international comparison of 17 countries shows that A4 is the most popular leaflet format. This result is not based on a consumer survey, but on the number of leaflets produced and distributed in the retail market. Half of the leaflets distributed use this format. In comparison, A3 has a 20% share. Most of the remaining leaflets are in intermediate formats that are between A4 and A3.These results are based on the number of leaflets distributed in the region analysed.