BrandFOCUS

is a standardised marketing research tool which measures and depicts development and performance of brands in relation to marketing efforts and the competitive situation.

We offer the following products:

• AD-MONITOR => brand-supported advertising profile
• BRAND-MONITOR => spontaneous brand awareness
• supported brand awareness
• USAGE-MONITOR => use of product / brand
• IMAGE-MONITOR => product image
• SATISFACTION-MONITOR => degree of satisfaction

• How much budget is needed to reach a name recognition of x%?
• dependent on branch and established brand vs. new brand
• How efficient ist continuous advertising compared to selective advertising?
• Which extent of advertising is necessary to implement the message?
• How is my ad's performance compared to branch, relevant set, total market? (benchmarking)
• Which activities involve the highest amount of awareness?
• How are the questions above represented in the key target groups?
• age / sex / heavy-medium-light-nonuser
• purchasing power / size of household / region / structure of settlement