MicroMarketing

The implementation of nationwide strategies is finished in essential fields. By using the potentials of individual business optimally and according to an adequate strategy, there are considerable chances in competition and profit for trade and industry.

Micro*Marketing offers precise identification, analysis and assessment of structural factors for success regarding location and catchment area. The proposal of methods and tools, which cause a more tightly focused improvement of the current status, is made on that basis:

• Micro*Projekt
  This stage comprises a detailed analysis, assessment and report explained in a presentation by FOCUS. Results and potential implementation possibilities are presented. It is the partners' (trade and industry) decision to realise the proposals.
• Micro*Lab
  Results which were decided by the partners are tested in reality in Micro*Lab. Again an analysis and an assessment of the results are made. In a workshop a new assessment including proposals for adaption is worked out.
• Micro*Rollout
  This enables a controlled and efficient wide base implementation.