PublicRelationFOCUS

It is as important as difficult to document public relations activities or to measure their efficiency and achievement of objectives. After years of intensive research we make available the tool MERAN to our clients. This tool [MEdienResonanzANalyse] allows for a detailed measurement and analysis of public relations activities. The business trend, the positioning and the convergence of the reports are exactly measured, calibrated and evaluated by branch, media and brands. Thus it is possible to analyse public relations activities accurately, to implement action and to realise it ideally.

PublicRelationFOCUS offers the following products:

• Tendency report
• Convergence report
• Trend report
• MERAN method