SujetFocus

is a standardised tool for pre and post testing of advertising which shows the enforcement of ads compared to the potential competition and which measures the cost-benefit equation.

• Implementation:
  By means of high profile the implementation of the sujet can be assessed.
• Acceptance:
  Does the population of Austria accept the advertising respectively, does the spot develop into the right direction?
• Impact of brand / main effect of brand:
  This helps to analyse whether the spot is only self-supporting or whether it also communicates the brand.
• Image:
  The profile shows if the aims were achieved in consideration of the criteria.
• Addressing the target group / Brand associativity:
  With the detailed results it becomes visible how your ad addressed the target group.
• Ad efficiency:
  This shows how economically reasonable the capital investment in the ad has proven to be.
• Relation to benchmarks:
  This information provides significant benchmarks to judge on efficiency in relation to best demonstrated practice more reliably.

Case study: