Services

The offer of FOCUS consists of ad hoc services, custom-made and demand-oriented services which are mostly based on standardised systems for efficiency. Moreover, conceptually and organisationally ready-made standard products are prepared to be used at once. The ad hoc services primarily use the following systems:

  • FOCUS groups
  • household data
  • manual acquisition of data
  • personal interview
  • test studio
  • telephone interview
  • screening
  • scanning web research

Our internationally standardised products are PriceMonitor, MicroMarketing, ActionFOCUS, SujetFOCUS, BrandFOCUS, ModellFeatureFOCUS, ADFOCUS, DirectMarketingFOCUS, ProspectControl, SponsorFOCUS, PublicRelationFOCUS, DataIntegrationEngine.