InStoreFOCUS provides you with Europe-wide shelf monitoring based on your individual needs and specifications. The portfolio includes shelf price observation, share-of-shelf tracking and out-of-stock ascertainment. The store panel is designed based on your needs. As a customer of InStore FOCUS you are able to choose between spot tests or the optimal rhythm for your inquiries. Optimal product presentation is crucial for the success of your sales. To assure every measure is being taken, we offer you to control the realization of your planograms at the POS.

InStore FOCUS proides Answers for the following questions:

  • Configuration of prices, products and ranges for the whole market
  • Distribution of shelf shares and secondary placement spaces
  • Presentation, availability (out of stock) and sorting of products
  • Implementation of the agreed shelf layouts (planogram controlling)
  • Implementation of (secondary-)placements at the POS.

FOCUS realises InStore FOCUS shelf monitoring in many trade areas:

FOCUS price scouts are technically qualified full-time employees that are continually trained and certified. Our data is collected directly on location and in the shops. The frequency of our inquiries and the extent of the store panel can be chosen freely by our customer.

Contact us for an individualized InStore FOCUS inquiry – we provide maximum transparency for your specific challenges in all FOCUS countries!