ADFOCUS provides information and documentation on the advertising market. Precise values are determined for all advertising placements.
We monitor all advertising placements in the entire advertising industry and calculate gross advertising value based on the official rates for each medium. Media statistics are provided either in monthly aggregated form or at a detailed level based on a customer distribution plan. The following media groups are included: daily newspapers, magazines, TV, radio, outdoor advertising, cinema, online.
Currently (2015), information is being collected from the following:
· 28 TV stations
· 21 radio stations
· 14 outdoor advertisers
· 2 cinema marketers
· 36 daily newspapers
· 179 regional weekly newspapers
· 91 magazines
· 105 trade journals
Information on current advertising expenditures is available on our news page.
The tools TORNADO and FOCUS Media*Base are available for use.