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Current Informations of the promotion market.
Complete coverage - in real-time.
Realistic and user-friendly information services.

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FOCUS

FOCUS Marketing Research provides standardized
information for more than 30 countries in Europe.
We are the market leader in terms of communication strategy
on price and promotion mechanics.

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Current Informations of the promotion market.
Complete coverage - in real-time.
Realistic and user-friendly information services.

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Promotion-Share of Fresh Food by Countries in Europe 2020

% of Fresh Food within full Food Assortment by No Promotions

No of leaflets by months 2020

Food & FMCG Trade in Central/East Europe (Info: Hard LockDown in Aprile/May)

FOCUS is a market research company and European market leader in terms of communication strategy on price and promotion mechanics. More than 1.430 clients and 30.000 users from industry and trade are the best proof for our quality.

standardized information for industry and trade

PromoFOCUS

is a standardized price-promotion-database, which monitors all advertised price promotions covering all items based on an European wide householdpanel and ads of all retailers in all relevant media types on a daily base.

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ConsumerFOCUS

FOCUS will gladly advise you in all areas of quantitative and qualitative market and opinion research Research focuses on advertising success control and efficiency.

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SujetFOCUS

SujetFOCUS is the service that FOCUS offers for the assessment of advertising material. This evaluation takes place through online surveys, providing therefore clear insights into what ACTUAL CONSUMERS think about each ad.

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PromotionInsights

The aim of the study is to get a better consumer insight to media that are used for promotions.

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ShelfFOCUS

monitors all activities, which take place on point-of-sale. This covers all price types, displays and display-types, facings, other qualitative criterias, that influence sales.

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EbuSFOCUS

monitors all online-price informations which can be found on defined webpages of retailers in any audit frequency.

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