In the first half of 2018 FOCUS recorded 21.371 distributed leaflets in 20 European countries. Macedonia has a particularly strong increase of leaflet distribution ahead of Montenegro and Bosnia-Herzegovina, while in general leaflet distribution remains stable at a high level compared to 2017.

The significance of the leaflet as the most important communication media of trade is also reflected in the number of published price promotions. FOCUS recorded more than 3.3 million promotions, a slight increase of 2%.

The first half of 2018 shows that the leaflet-Format preferred by trade sheet format is definitively A4. More than three quarters of the leaflets distributed corresponded to this format.