Red Bull has the highest promotion share of all internationally promoted energy drinks brands

A promotion analysis in more than 20 European countries showed, not entirely surprising, that Red Bull is the energy drink brand with the highest promotion share in Europe.

The following countries were included in the study, which contains data from January to July 2021 plus data from the previous year: AT, BA, BE, BG, CH, CZ, DE, EE, ES, GR, HR, HU, IT, LV, MK, NL, RO, RD, RU, SI, SK, UA