In 2018 FOCUS recorded about 38.000 different Leaflets distributed all over Europe (in selected countries) in FOOD&Drug Trade – from national lealfets/campaigns to local activities (such as shop-openings). Italy is the country with highest average number per week – more than 100 Leaflets are distributed per week.

Looking at the analyzing by “no of pages” per country shows quiet different preferences in Europe. The most popular share of leaflet-pages in Europe are images from 6-16 pages, however the share by countries can be very different.