LIDL-Promotionshare in FMCG trade (Crossreach)

LIDL is the retail company with the broadest presence in the European retail market. An analysis of LIDL’s price advertising activities compared to the competitive FMCG market as a whole shows the company’s strength in a number of countries. The two analyses are based on advertising value and gross contacts. Please contact us for more information. (01-06/2014)

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