März 16, 2015 0 Clear arrangement or diversity of information? How different are leaflets in different countries? By master_koller | | No Comments read more
März 4, 2015 0 Feature Discount By master_koller | | No Comments Austria has more price-aggressive promotions than Germany. Higher discount rates in Austria! read more
Februar 3, 2015 0 Strong advertising pressure from LIDL's price promotion activities in the traditional FMCG market - an international comparison by LIDL in FMCG trade – an international comparison
Februar 2, 2015 0 A3 leaflets pretend to be more price aggressive – How strong are these leaflets used by trade? – an international comparison By master_koller | | No Comments read more