PromotionInsights 2019 International
Leaflet Analysing 2018
PROMOTION ANALYSING 2018
International Promotion Trends
Promotion Ideas and Trends 2017
PromotionInsigths 2019
Share of Food-Trade in Europe 2019
FOCUS is a market research company and European market leader in terms of communication strategy on price and promotion mechanics. More than 1.430 clients and 30.000 users from industry and trade are the best proof for our quality.

























standardized information for industry and trade
Priceinformation
For your product categories you receive information of all price types (regular price, feature price, every day low price etc.). These audits are carried out according to your needs at any required frequency – from daily to annually. Price audits via online portals, on point-of-sale or in any advertisement are covered in this service. This service covers all relevant trade channels e.g. FMCG, DIY, Electro, Drug, Warehouses, C&C.
Displays (Secondary placments)
These are special promotion acitvities, where the products get a secondary placement on POS during a defined period.
read morePromotioninformation
This information includes all types of promotion (customer card, Take more, combi-pack, On-pack, etc.) for all your product categories and articles. Besides advertised promotions all promotion acitivties on POS can be covered too, depending on your requirements. This service covers all relevant trade channels e.g. FMCG, DIY, Electro, Drug, Warehouses, C&C.
read moreUsage of leaflets
This consumer survey are carried out every 2-3 years and is representative for the total population aged 15 years and older. The study delivers a precise information about usage of leaflets. Besides the penetration of leaflet usage, the intensity of usage is covered, too.
read moreQualitative Pos-Criterias
This service covers criterias, which define a specific situation on POS. This can be a certain placement of your product in comparison to your main competitor .
read more