Priceinformation

For your product categories you receive information of all price types (regular price, feature price, every day low price etc.). These audits are carried out according to your needs at any required frequency – from daily to annually. Price audits via online portals, on point-of-sale or in any advertisement are covered in this service. This service covers all relevant trade channels e.g. FMCG, DIY, Electro, Drug, Warehouses, C&C.

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Displays (Secondary placments)

These are special promotion acitvities, where the products get a secondary placement on POS during a defined period.

Promotioninformation

This information includes all types of promotion (customer card, Take more, combi-pack, On-pack, etc.) for all your product categories and articles. Besides advertised promotions all promotion acitivties on POS can be covered too, depending on your requirements. This service covers all relevant trade channels e.g. FMCG, DIY, Electro, Drug, Warehouses, C&C.

Special Discounts

To what extent the feature price is below the regular price.

Usage of leaflets

This consumer survey are carried out every 2-3 years and is representative for the total population aged 15 years and older. The study delivers a precise information about usage of leaflets. Besides the penetration of leaflet usage, the intensity of usage is covered, too.

Qualitative Pos-Criterias

This service covers criterias, which define a specific situation on POS. This can be a certain placement of your product in comparison to your main competitor .