FOCUS is a market research company and European market leader in terms of communication strategy on price and promotion mechanics. More than 1.700 clients and 38.000 users from industry and trade are the best proof for our quality.
standardized information for industry and trade
AdFOCUS
The Advertising Expenditure Measurement covers all advertisements of the entire advertising economy (based on the official tariffs of the respective media)
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EFOCUS
monitors all online-price informations which can be found on defined webpages of retailers in any audit frequency.
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CreativeFOCUS
Advertising documentation can be used to precisely analyse communication strategies. All customers are informed by email about all new activities by their competitors.
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SportFOCUS
Our sponsor monitoring records all brand appearances for sports events and in sports reporting that appear on TV and in relevant print media.
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ConsumerFOCUS
FOCUS will gladly advise you in all areas of quantitative and qualitative market and opinion research Research focuses on advertising success control and efficiency.
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PromotionInsights
The aim of the study is to get a better consumer insight to media that are used for promotions.
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is a standardized price-promotion-database, which monitors all advertised price promotions covering all items based on an European wide householdpanel and ads of all retailers in all relevant media types on a daily base.
SujetFOCUS
SujetFOCUS is the service that FOCUS offers for the assessment of advertising material. This evaluation takes place through online surveys, providing therefore clear insights into what ACTUAL CONSUMERS think about each ad.
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PR monitoring provides precise, valid information in the form of dates, advertisements (records) and assessment models that can help you analyse the PR market and optimise PR design and media selection.
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InstoreFOCUS
monitors all activities, which take place on point-of-sale. This covers all price types, displays and display-types, facings, other qualitative criterias, that influence sales.
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BrandFOCUS is the service offered by FOCUS specializing in tracking the success of your brand. This evaluation takes place through online surveys, providing therefore clear insights into how well-aware ACTUAL CONSUMERS are about your brand.
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