Offers per leaflet page
Easy reading or high information density – that is the question here. An international comparison of leaflets showed that the average leaflet page contained between 9 and 14 product offers. Switzerland, Austria and Poland appear to place more importance on easy reading, while Serbia, Hungary and Macedonia try to offer consumers more information and therefore more alternatives in leaflets. Based on all leaflets used in the FMCG market in 2013. Please contact us for more information.