International comparison from 17 countries for food-, drug-, electro- and DIY-trade
Content of survey:
- Usage of leaflets – in general and by food-, drug-, electro- and DIY-trade
- Advertising media types that motivates to go shopping
- Usage of internet for gathering information
- Preferred way of leaflet distribution (print-version versus online-version)
- Intensively versus extensively usage of leaflets
- Attractiveness of categories in leaflets
- Cross-reading factor per household
- Preferred size of leaflet
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