International comparison from 17 countries for food-, drug-, electro- and DIY-trade

Content of survey:

  • Usage of leaflets – in general and by food-, drug-, electro- and DIY-trade
  • Advertising media types that motivates to go shopping
  • Usage of internet for gathering information
  • Preferred way of leaflet distribution (print-version versus online-version)
  • Intensively versus extensively usage of leaflets
  • Attractiveness of categories in leaflets
  • Cross-reading factor per household
  • Preferred size of leaflet

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