All radio and TV commercials and selected print advertising, billboards and direct marketing campaigns are recorded in a database, and up-to-date data is made available online for customer use. The database extends back to 1995 and includes close to 788.000 print ads, 280.000 direct marketing campaigns, around 290.000 TV commercials and radio commercials and 40.000 billboard advertisements.

Customers receive a daily email to keep them up-to-date on all advertising activities of their competitors.

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