SujetFOCUS

Post-advertising test

FOCUS offers a standardised post-advertising test covering all relevant media (TV, radio, print, billboard, leaflet, online, Infoscreen). Approximately 1500 new advertisements are tested each year and added to our AdBench database to provide relevant benchmarks that customers can use to better interpret their results. Our database includes tests on more than 25,000 advertisements.

FOCUS Institute