Information about the following evaluation:

As you have probably noticed, the price of butter has risen sharply lately.Different media reports about a „butter crisis“. The following charts show how this topic influences the promotion activities on an international scale. The price calculations are based on promotion prices for 150 – 300 gram packs. The prices were converted to 250 gram units to be comparable.

Basis: Period: 01/2016 – 09/2017.

Countries: Austria, Czech Republic, Germany, Spain, Croatia, Italy, Poland, Russia, Slovakia

Foreign currencies were converted to the € exchange rate (date 12.10.2017) All data is based on our ActionFOCUSOnline-Tool and refer communicated price advertisments in the promotion market.

In case of questions about this evaluation or if you are interested in further information, you are very welcome to contact us.