Documenting PR campaigns and measuring their effectiveness and target achievement is difficult, but important. Our MERAN tool [MEdia Resonance ANalysis] is based on years of extensive research and allows customers to perform detailed measurements and analysis of PR campaigns. Trends, placement and convergence of reports are precisely measured, calibrated and assessed according to area, media and brand. This allows you to precisely analyse PR campaigns and optimally develop and implement measures.

PublicRelationFOCUS offers the following products:

  • Tendency Report
  • Convergence Report
  • Trend Report
  • MERAN Method