European Promotion Development 2021 vs. 2020
Base: No. promotion by selected countries in Food / Drug
Preference of printed leaflets in Food Trade in Europe
Base: European Consumer Insight Study 2021
FOCUS is a market research company and European market leader in terms of communication strategy on price and promotion mechanics. More than 1.430 clients and 30.000 users from industry and trade are the best proof for our quality.
standardized information for industry and trade
PromoFOCUS
is a standardized price-promotion-database, which monitors all advertised price promotions covering all items based on an European wide householdpanel and ads of all retailers in all relevant media types on a daily base.
ConsumerFOCUS
FOCUS will gladly advise you in all areas of quantitative and qualitative market and opinion research Research focuses on advertising success control and efficiency.
read moreSujetFOCUS
SujetFOCUS is the service that FOCUS offers for the assessment of advertising material. This evaluation takes place through online surveys, providing therefore clear insights into what ACTUAL CONSUMERS think about each ad.
read morePromotionInsights
The aim of the study is to get a better consumer insight to media that are used for promotions.
read moreShelfFOCUS
monitors all activities, which take place on point-of-sale. This covers all price types, displays and display-types, facings, other qualitative criterias, that influence sales.
read moreEbusFOCUS
monitors all online-price informations which can be found on defined webpages of retailers in any audit frequency.
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