The Slovenian Promotion Market increased in 2016 by nearly 12% in GrossAdvertisingValue (quality of promotions) and more then 5% by numeric counting (№ of promotions). That means that FOCUS counted about 210.000 promotions in 2016.
Slovenian FMCG Market increased promoting Food Segment, which presents in 2016 almost the half of the Total Gross Advertising Value. A light numerical increase versus 2015 for this segment. The second position still holds NonFood2 segment with a smaller decrease
In Top 20 promoted brands in FMCG sector half of them are brands from domestic companies.