SujetFOCUS
SujetFOCUS is a standardised tool that uses objective cost-benefit analysis to efficiently measure the stopping power of advertising in a competitive environment.
Awareness/stopping power of the advertising:
Use advertising awareness to assess stopping power.
Advertising popularity:
Is the advertising accepted by the Austrian population and is it developing in the right direction?
Brand impact / brand essence effectiveness:
Analyse whether your advertising only benefits itself, or whether it also benefits your brand.
Advertising image:
A profile that tells you whether your target criteria have been achieved.
Target audience reach:
A detailed analysis showing how well your advertising has reached your target audience.
Advertising efficiency:
Shows the economic efficiency of your advertising investment.
Benchmarks:
These allow you to better evaluate your results by comparing them to previously tested advertisements and product groups.