SujetFOCUS is a standardised tool that uses objective cost-benefit analysis to efficiently measure the stopping power of advertising in a competitive environment.
Awareness/stopping power of the advertising:
Use advertising awareness to assess stopping power.
Is the advertising accepted by the Austrian population and is it developing in the right direction?
Brand impact / brand essence effectiveness:
Analyse whether your advertising only benefits itself, or whether it also benefits your brand.
A profile that tells you whether your target criteria have been achieved.
Target audience reach:
A detailed analysis showing how well your advertising has reached your target audience.
Shows the economic efficiency of your advertising investment.
These allow you to better evaluate your results by comparing them to previously tested advertisements and product groups.