SujetFOCUS is a standardised tool that uses objective cost-benefit analysis to efficiently measure the stopping power of advertising in a competitive environment.

Awareness/stopping power of the advertising:
Use advertising awareness to assess stopping power.

Advertising popularity:
Is the advertising accepted by the Austrian population and is it developing in the right direction?

Brand impact / brand essence effectiveness:
Analyse whether your advertising only benefits itself, or whether it also benefits your brand.

Advertising image:
A profile that tells you whether your target criteria have been achieved.

Target audience reach:
A detailed analysis showing how well your advertising has reached your target audience.

Advertising efficiency:
Shows the economic efficiency of your advertising investment.

These allow you to better evaluate your results by comparing them to previously tested advertisements and product groups.