ActionFOCUS is the No. 1 European promotion analyzing tool and used by more than 1300 clients and more than 33.000 users from industry and trade. ActionFOCUS allows to search for the smallest promotion in each country as well as to analyze the European promotion market on a global, strategic level. The base of ActionFOCUS is the collection of all promotions (in leaflets, print-ads, TV, radio, internet). In order to grant most efficient output each promotion is linked with qualitative and valuable measures, such as Gross Reach or Gross Advertising Value.