Regular surveys are performed to collect all relevant price types, such as regular price, special offer price, every-day-low price and customer loyalty card price from all relevant media, such as leaflets, print, TV, radio, internet and on POS.
This information includes all promotion types (customer loyalty card, multi-item discount, multi-pack, on-pack, etc.) for all product groups and products advertised in leaflets, print, TV, radio, internet and on POS.
Posicionamentos POS são avaliados com base em critérios pré-definidos, como a colocação de marca, colocação antes ou depois de um concorrente, de nível superior de prateleira, olho-nível, inferior ao nível de prateleira.
This consumer survey are carried out every 2-3 years and are representative for the total population aged 15 years and older. The study delivers a precise information about usage of leaflets. Besides the penetration of leaflet usage, the intensity of usage is covered too.