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information services.

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FOCUS

Current Informations of the promotion market.
Complete coverage - in real-time.
Realistic and user-friendly information services.

Know the
FOCUS

FOCUS Marketing Research provides standardized
information for more than 30 countries in Europe.
We are the market leader in terms of communication strategy
on price and promotion mechanics.

WE FOCUS ON

Current Informations of the promotion market.
Complete coverage - in real-time.
Realistic and user-friendly information services.

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European Promotion Development 2021 vs. 2020

Base: No. promotion by selected countries in Food / Drug

Preference of printed leaflets in Food Trade in Europe

Base: European Consumer Insight Study 2021

Focus è una società di ricerche di mercato e leader di mercato europeo in termini di strategia di comunicazione sui prezzi e meccanismi di promozione. Più di 1.430 clienti e 30.000 utenti dell’industria e del commercio sono la migliore garanzia per la nostra qualità.

Informazioni standardizzate per industria e commercio

PromoFOCUS

is a standardized price-promotion-database, which monitors all advertised price promotions covering all items based on an European wide householdpanel and ads of all retailers in all relevant media types on a daily base.

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ConsumerFOCUS

FOCUS will gladly advise you in all areas of quantitative and qualitative market and opinion research Research focuses on advertising success control and efficiency.

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SujetFOCUS

SujetFOCUS is the service that FOCUS offers for the assessment of advertising material. This evaluation takes place through online surveys, providing therefore clear insights into what ACTUAL CONSUMERS think about each ad.

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PromotionInsights

The aim of the study is to get a better consumer insight to media that are used for promotions.

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ShelfFOCUS

monitors all activities, which take place on point-of-sale. This covers all price types, displays and display-types, facings, other qualitative criterias, that influence sales.

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EbusFOCUS

monitors all online-price informations which can be found on defined webpages of retailers in any audit frequency.

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