Leaflets are intensively used in Europe

The LERES (LEafletREseachStudy) shows a significant usage of Lealfets all over Europe. Especially the FoodTrade Leaflets are used directly for shopping – in some countries (also in Bulgaria) this rate is higher then 50%. Next to that FOCUS wanted to find out the prefferred distribution of leaflets in general – nevertheless„Online“ is getting more and more important it shows the preference of European customers to receive the leaflets in printed version!