Lidl App dominates in Europe

Lidl App dominates in Europe

In the era of artificial intelligence and globalized networking via the Internet, digitalized promotions and advertising communication channels are becoming increasingly popular.

In this context, FOCUS carried out 11.000+ representative Interviews with actual consumers across Europe measuring the reach of digitalized media for promotions.

As apps are the epitomy of the digital era communication methods, special attention was paid to their reach and usage.

The data is more than clear: the Lidl App dominates in Europe, being the most used retail app in the majority of European countries!