SponsorFOCUS

In this age of integrated communications, it is becoming increasingly important to understand the effectiveness and target achievement provided by different communications tools. SponsorFOCUS precisely analyses the communications value and ROI of sponsoring campaigns to allow you to quickly identify and precisely target weak points and potential opportunities.

SponsorFOCUS offers the following products:

  • Sponsor Economic Barometer => General sector development
  • Sponsor Market Monitor => Monitor own and competitive brands
  • Sponsor Self Monitor => Monitor own sponsoring campaigns
  • Sponsor Performance Report => Monitor all event, association and athlete sponsors
  • Sponsor Calculator => Planning for decision-making